Cafédirect Plc

Fairtrade hot drinks company

United Kingdom

Fair trade

Trade in products that have been certified and carry a fair trade label. An example of this is a farmer’s cooperative that collectively sells its cocoa to a fair trade organization.

Green

Promotes and/or supports the protection of the environment. An example of this is an organic farming cooperative.

Cafédirect plc produces a range of Fairtrade certified coffee, tea and hot chocolate products under its own brand name. The coffee, tea and cocoa originate from smallholder growers based in Latin America, Asia and Africa.

Cafédirect maintains relationships with its smallholder farmers, with growers having seats on its board and owning shares in the company. A portion of the profits are allocated to Cafédirect’s foundation. The foundation supports cooperation among the smallholder farmers and enables the growers to improve their livelihoods.

Cafédirect was founded in 1992 and first partnered with Oikocredit in 2011.